There are several ways in which growing mustard can be of help as far as the improvement of Haryana's economy is concerned. In order to establish this, one needs to go back to Madhya Pradesh during the 1980s. At that time in the Central Indian state soya was a minor crop with an aggregate production of approximately 2 lakh tons. At that time the Chief Minister of the state was Arjun Singh. He decided that soya would be the go to crop for the state the center of attraction. Soon he went on to provide a whole array of incentives by way of creating structures that helped in the processing of the said crop.
Soon the state experienced a surge in processing set-up for soya and the various factories also dedicated themselves to the production of the crop. Soya bean seeds also became lucrative prospects and this meant that the farmers started focusing their energies in that regard they even gave up other crops for that purpose. In 20 years the state's soya bean production went up to 6 million tons. Mustard can have a similar effect for Haryana as well.
To start with, wheat is the major crop for Haryana. If they found a suitable alternative in the form of mustard, at least that dependency would be reduced to a certain extent. It is known that Haryana is a state given to frequent droughts and in such cases if the production of wheat is affected then it turns out to be a bad situation for many farmers across the state. With mustard at least they will have a proper alternative to fall back on. This however, is a hypothetical situation. Mustard has real value as an export crop. This is where the state government may be missing out.
Mustard is used in various other forms across India as well as across the border. For example, in West Bengal and Bangladesh it is used in the form of a paste that is used in various curries or consumed various forms of fries and fritters. England is famous for its mustard. One must also not forget people from Punjab living in various countries across the world. They like a fair dash of mustard in their food as well. If Haryana can produce high quality mustard then it can tap into all these markets and more.
As far as marketing patterns of mustard in Haryana are concerned most of the farmers who grow this crop are limited to selling this product within their respective villages, arguably for some rather marginal returns. Even there, they are not able to sell the full complement from what they grow. The situation is even harder for the marginal farmers. Much of this situation can be attributed to the lack of foresight on part of the government that has failed to come up with suitable alternatives for them. It is the responsibility of the state to look into the issue and come up with solutions for the longer term.