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Banking on the Milk Advantage – Bringing Prosperity in Haryana

Banking on the Milk Advantage – Bringing Prosperity in Haryana, naya haryana, नया हरियाणा

18th July 2014

Naya Haryana

The popular saying about Haryana  Hara-Bhara Haryana, Jit Doodh Dahi Ka Khana   is not only testimony to the agricultural abundance of this state, but is also proof that dairy production in Haryana is far superior and much higher in quantity than any other state of India. According to 2011-12 reports, Haryana produced 66.61 lakh tonnes of milk. The per day per capita milk availability in the state for 2011-12 was 708 gm. The fact that milk production and the dairy sector are highlights of Haryana's socio-economic structure can be gauged by comparing this against the national average per day per capita milk availability - a mere 262 gm. Haryana is second only to Punjab in terms of its per day per capita milk availability.

With these facts in the background, it comes as a sad statement that the dairy industry in Haryana is operating still far below its optimum potential. France, a country known for its high milk consumption (over 700 gram per capita per day)   almost as high as the availability in Haryana   is known to produce about 300 to 400 distinct varieties of cheese and many types in each variety, making it about 1,000 types in all. The French law protects and regulates about 56 of these cheeses. Most of these have been accorded the highest level of protection   Appellation d'origine contr l e (AOC). In Haryana, however, such unique use and protection of the dairy industry is sadly missing. Dairy farming is essentially a cottage industry in the state with households producing most of the milk available for consumption and sale. Neither has the industry received official recognition as a cottage industry, nor have the dairy farmers been provided support in the form of technical knowhow required for the purification and processing of milk and milk products.

Milk, as a product, has too short a shelf life as it can get curdled fast. It is only with purification and preservation that its unspoilt qualities can be retained for a longer duration. It is unfortunate that under the circumstances, dairy giants such as Amul have not shown interest in taking vantage and setting up a plant in the state. It is certainly a matter that needs investigation, given that Amul even has a plant in a state such as Sikkim where dairy production is far below Haryana. Why aren't other co-op feds similar to Amul being encouraged to put up plants in Haryana? Almost 80% the milk produced in Haryana is buffalo milk   the key product that goes into manufacture of mozzarella cheese. Mozzarella is among the highly demanded cheeses across the globe. Why is Haryana's huge potential languishing instead of being exploited to the pride and growth of our state?

Despite the vast potential of self-employment generation in dairying, despite being home to the superlative Murrah buffalo (one of the best buffalo breeds in the world) and despite the exponentially increasing production of milk, Haryana lacks global exposure, technical knowhow, investments and interest. It is only with the growth and prosperity of dairy farmers that Naya Haryana can claim its place among the most prosperous states in the country.

Capt. Abhimanyu's vision for Naya Haryana is to position Haryana among the top dairy products producing regions in the world. In this endeavour his underlying principle is to involve the dairy farmers at a more intensive level by encouraging modernization of the household dairy farms - both in terms of the technology and in terms of processing and packaging the products and finally, the logistics. Animal husbandry is only one aspect of Capt. Abhimanyu's plans for the development of the dairy sector in the state. The vision is most certainly holistic starting from cattle rearing to milk production, processing and packaging, leading up to global market access, benchmarking products as per international standards such as the French and then showcasing the products. To achieve this dream, he believes that changes need to be affected from the grassroots, and likewise benefits must be shared with the dairy farmers for overall prosperity.

WBSI18072014


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